Sorby is a London-based designer. Yes, his name sounds like a traditional palate cleanser but his Slack banter is much more contemporary.

In his career Sorby has been lucky enough to lead projects that have helped to restore our planet, connect like-minded people globally as well as created engaging experiences that have catapulted brands into a digital age.

Sorby has had the indescribable feeling of seeing his work showcased on national television, London underground, the World 
Wide Web and not to be overlooked – his mothers fridge.